Insider Trade Secrets to get Web Video Noticed
Michael Koenigs, co-founder of Traffic Geyser, is an expert at getting video noticed on the web. He states that, when done in the right way, video can be picked up by Google in under 10 minutes - 10 minutes! Here are 5 of his top tips:
1. Keyword-load your titles - using the right keywords to describe your video is crucial, and use localised key words. "People who search with generalities are tire-kickers, when they are ready to buy people search with specific terms for their area".
2. Think like the customer. When writing the video description, don't try to sell to them and don't bully them. Talk on a personal level.
3. Begin your description with a full URL. Your decription should start with your web link, including "http://"
4. Add a Bottom Third. Every video should have a banner over the bottom third of the screen for the duration, showing where you want people to click next. "If you make clear what you want people to do, they'll do it."
5. Don't Forget a Phone Number. Don't underestimate the power of using a phone number on you video. May sound obvious but many companies miss it.
Happy Shooting!